Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!usc!apple!bc
From: bc@Apple.COM (bill coderre)
Newsgroups: comp.sys.mac.hardware
Subject: Re: A Classic Dead End?
Keywords: Classic,System 7.0
Message-ID: <53196@apple.Apple.COM>
Date: 22 May 91 01:01:16 GMT
References: <1991May20.154508.4325@midway.uchicago.edu> <1991May20.164257.1959@milton.u.washington.edu> <24576@oolong.la.locus.com>
Distribution: usa
Organization: Apple Computer Inc., Cupertino, CA
Lines: 25

Jon Rosen:
|If the LC were
|in the $1500 price range (which would still allow for reasonable margins 
|to Apple) LCs would sell better than Classics.  

Excuse me, but just how much does Apple make on an LC and where'd you
get the information?

|What is amazsing
|is that Apple, despite the hype, continues to ignore the obvious.  They
|could, on the basis of a superior product, OWN the personal computer
|marketplace at a price that would probably improve their profits by
|a factor of 2 or 3, if they were willing to sacrifice their margins
|in order to gain marketshare. 

I think Apple learned that the market wants CHEAPER computers, not
"superior products." Many users want a Macintosh but don't want to pay
for color, faster processors, or more memory. They don't need them,
and shouldn't be forced to pay for them.

The Classic does just what they want, for less money than many people
thought possible.

And that's why Apple is selling them like hotcakes.

bill coderre