Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!sun-barr!olivea!apple!claris!UUCP!peirce
From: peirce@outpost.UUCP (Michael Peirce)
Newsgroups: comp.sys.mac.system
Subject: Re: * What's the deal with Apple's stock????
Message-ID: <0B01FFFB.gckyqv@outpost.UUCP>
Date: 23 May 91 16:17:20 GMT
Reply-To: peirce@outpost.UUCP (Michael Peirce)
Organization: Peirce Software
Lines: 29
X-Mailer: uAccess - Mac Release: 1.1.b3


In article <1991May23.045710.3521@njitgw.njit.edu>, gaines@mars.njit.edu (Starman) writes:
> Howdy,
> 	I've been wondering about the behavior of Apple's stock lately.
> I don't own any, but I was expecting it to climb after System 7 was
> released. As of March 1, it was @50, reached 70, and was 45 yesterday.
> What's the deal? 

Why would it go up?

Seriously.  Stock prices go up for a variety of reasons.  Wall Street
pays the most attention to the profits of a firm, and frankly Apple's
aren't living up to expectations.  The new lower priced Macs are selling
well, but their margins are much slimmer than the older Macs.

So until Apple can turn around the profits story (this is why they
are planning to lay off some people - chop that overhead), the stock
won't be shooting up.

(Personally, I think Apple is making good progress in controlling costs
and I think their new focus on market share is best for the long haul
and view the recent stock retreat as a opportunity to buy some cheap
Apple shares)

-- michael

--  Michael Peirce         --   outpost!peirce@claris.com
--  Peirce Software        --   Suite 301, 719 Hibiscus Place
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