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From: barrett@jhunix.HCF.JHU.EDU (Dan Barrett)
Newsgroups: comp.sys.amiga.advocacy
Subject: Re: New Thread: What _REALLY_ makes a product successful?
Message-ID: <8478@jhunix.HCF.JHU.EDU>
Date: 27 May 91 14:43:44 GMT
References: <Jeff_Antonio.3566@resbbs.UUCP> <2472@cluster.cs.su.oz.au>
Organization: The Johns Hopkins University - HCF
Lines: 33

In article <2472@cluster.cs.su.oz.au> force@minnie.cs.su.OZ.AU (Jason Henry Den Dulk) writes:
>In answer to what REALLY sells a computer, i have a few answers.
>2. Advertising
>	Just look at the Mac. Apple has a heavy duty Ad campain that is
>	spearheaded with the word "business". That's the reason for tha
>	Mac's success.

	There's another factor that contributed to the Mac's success in
business.  The Mac had the ability to do something very well that the IBM PC
could not:  trivial-to-use word processing/paint software with near-WYSIWYG
display.
	I worked for a "Fortune 250" company in 1984-5, when the Mac was
popular in homes but considered a "toy" in business.  We were a straight
IBM company (with some Compaq, of course :-)) from PC to mainframe.  Somebody
(the company?  Apple?) managed to bring one Mac into our PC room for the
purpose of writing documentation for our programs.
	Within a short amount of time, that one Mac was booked solid all
day, every day.  People took it home on weekends too.  It was only a matter
of time before the department purchased more Macs, once they saw that it
could do what their PC's couldn't (at the time).

	So... wouldn't it be grand if we could get just *one* Amiga into
each of the places that we work?  Like the Mac in 1984-5, the Amiga can be
considered a "niche" machine.  Let it show off what it can do, and perhaps
your department will buy more....

                                                        Dan

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