Path: utzoo!utgpu!news-server.csri.toronto.edu!cs.utexas.edu!uunet!mcsun!ukc!sys-uea!cmp9133
From: cmp9133@sys.uea.ac.uk (A.C. Lock)
Newsgroups: comp.sys.amiga.misc
Subject: Re: So WHERE is the 3000UX and CDTV Advertising???
Message-ID: <1225@sys.uea.ac.uk>
Date: 29 May 91 11:05:53 GMT
References: <26196@know.pws.bull.com> <rkushner.4207@sycom.UUCP> <1604@ewu.UUCP>
Organization: UEA, Norwich, UK
Lines: 46

mpierce@ewu.UUCP (Mathew Pierce) writes:


>In regards to CDTV advertizing, I have here two official CBM
>documents from the VP of sales to authorized dealers stating,
>"Those of you interested in selling the CDTV player should note
>that it may be sold through outbound sales efforts only.  This 
>means exhibiting the machine on your showroom floor or 
>advertising the product will be strictly prohibited." 

>And,"Start that 'word of mouth' campaign early."

>Now this sounds a little weird to me, why doesn't CBM want
>dealers to advertise this thing?  Seems to me that a combo of
>'word of mouth' and commercial advertising, or whatever works 
>for the dealer to move the product would be best.

>Does anyone in the know that can talk about it wish to 
>enlighten us?

Over here in the UK, where the CDTV has been available for about a month,
there has been an advertising campaign in magazines and newspapers.

The only problem with these adverts is that they are so weird that most
people who have never heard of a CDTV are just going to turn the page, because
they will give up trying figure out what this advert means.
Those people who have heard of the CDTV aren't going to make head nor tail
of the adverts either, because it really doesn't give you any facts on the
product.

I have seen the CDTV running, and although I was impressed by the design of the
thing, I thought that it was let down by the software included with it.
If CBM really had their heads screwed on properly, they would have made the
welcome disk the most fantastic,wonderful,all-singing,all-dancing sound/graphic
extravaganza which reached out to the very edges of multimedia presentation
because I would guess, this is the program that most prospective purchasers are
going to see, but instead the welcome disk is pretty feeble, consisting of 
some poorly digitised voices, and some slide shows of various forthcoming 
products.

Let's hope third party companies can do better.

>Matt Pierce
> 

Adam Lock