Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!cis.ohio-state.edu!dsac.dla.mil!dsacg3.dsac.dla.mil!nfs1675
From: nfs1675@dsacg3.dsac.dla.mil (Michael S Figg)
Newsgroups: comp.sys.amiga.misc
Subject: Re: Mac Sales Vs Amiga?
Summary: Niche, not mass-marketing
Message-ID: <3266@dsacg3.dsac.dla.mil>
Date: 3 Jun 91 15:29:13 GMT
References: <1991Jun1.022249.22182@news.iastate.edu> <1991Jun2.015147.20888@cunixf.cc.columbia.edu>
Organization: Defense Logistics Agency Systems Automation Center, Columbus
Lines: 33

In article <1991Jun2.015147.20888@cunixf.cc.columbia.edu>, es1@cunixb.cc.columbia.edu (Ethan Solomita) writes:
> In article <1991Jun2.011552.12676@news.iastate.edu> taab5@isuvax.iastate.edu writes:
> >
> >   In other words, Commodore stresses mass-marketing, and still does not
> >sell as many Amigas as Apple sells Macintoshes.  So much for mass-
> >marketing.
> >
> 	No one here has ever denied the problems Commodore has
> had penetrating the American market. There are many different
> reasons, some blame Commodore, some blame people, most blame
> both. Very few blame the programmers and techs at Commodore.
> 
> 	-- Ethan



It seems like it has been pretty much agreed here lately that Commodore has
NOT been taking a mass-marketing approach but a niche marketing position,
hence the ads (not 'adds') appearing mostly in video type magazines. I 
don't totally agree with this approach but that seems to be the way it is.
Personally I think the Amigas' sales have been incredible considering the
marketing that has been done. The 500 has been pushed somewhat as a mass-
market type of machine but could be pushed more.


---Mike,


-- 
                                              | Michael Figg  DSAC-FSD
My Karma ran over your Dogma!                 | DLA Systems Automation Center
                                              | Cols, Ohio mfigg@dsac.dla.mil
                                              | CIS: 73777,360