Path: utzoo!utgpu!news-server.csri.toronto.edu!rpi!zaphod.mps.ohio-state.edu!cis.ohio-state.edu!dsac.dla.mil!dsacg3.dsac.dla.mil!nfs1675
From: nfs1675@dsacg3.dsac.dla.mil (Michael S Figg)
Newsgroups: comp.sys.amiga.misc
Subject: Re: Mac Sales Vs Amiga?
Message-ID: <3269@dsacg3.dsac.dla.mil>
Date: 5 Jun 91 16:38:12 GMT
References: <1991Jun1.022249.22182@news.iastate.edu> <1991Jun4.200011.7510@cunixf.cc.columbia.edu>
Organization: Defense Logistics Agency Systems Automation Center, Columbus
Lines: 45

In article <1991Jun4.200011.7510@cunixf.cc.columbia.edu>, es1@cunixb.cc.columbia.edu (Ethan Solomita) writes:
> In article <3266@dsacg3.dsac.dla.mil> nfs1675@dsacg3.dsac.dla.mil (Michael S Figg) writes:
> >
> >It seems like it has been pretty much agreed here lately that Commodore has
> >NOT been taking a mass-marketing approach but a niche marketing position,
> >hence the ads (not 'adds') appearing mostly in video type magazines. 
> >
> >
> 	Not totally true. Over the past two Christmases there
> have been large campaigns for the A500. I think it is possible
> that the A500 will be marginally advertised this Christmas with
> the CDTV getting the emphasis.

I'll agree that Commodore has had some 'large' mass market campaigns for the
500, but it seems that what CBM considers large and what IBM and Apple 
consider large are two entirely different things.

> 	BTW, for those in the U.S. who didn't see the ads last
> Christmas, they were sent to a select 12 cities on TV. New York,
> for example, wasn't on the list. I don't know exactly why. They
> appeared to emphasize cities where there was a combination of a
> user base and a dealer base.
> 

I also heard that CBM targeted just 12 markets but also heard that they were
just hitting areas where there WASN'T a strong user and dealer base, which 
seems more realistic to me. Let the users and dealers spread the word. Here
in Columbus, where I consistently criticize myself for watching too much TV
( 2-3 hours per night) instead of hacking on the Amiga, I have only seen 
Amiga TV ads once, and that was on tape at a user group meeting. The user and
dealer base has usually been very strong here.

> >---Mike,

> 	-- Ethan
> 


---Mike,

-- 
                                              | Michael Figg  DSAC-FSD
My Karma ran over your Dogma!                 | DLA Systems Automation Center
                                              | Cols, Ohio mfigg@dsac.dla.mil
                                              | CIS: 73777,360