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From: ai065@cleveland.Freenet.Edu (Thomas Hill)
Newsgroups: comp.sys.amiga.misc
Subject: Hey, Commodore has a brain everybody! (Marketing)
Message-ID: <29305@know.pws.bull.com>
Date: 11 Jun 91 21:04:02 GMT
Sender: daemon@pws.bulL.com
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   Is it just me or is Commodore doing things right in a big way this year?
Let's run down the list:

1) Introduction of a great new on-sight service agreement program that even
the big boys don't have.

2) Introduction of a great new trade-up program with huge discounts that makes
the 3000 reachable, even for lowly Vic-20 owners of years past.

3) Introduction of a great new leasing program, ideal for a company and even
some non-business customers.

4) Smart marketing methods which have given CDTV more free press than any
other product Commodore has produced. [Somebody mentioned that the lack of
CDTV ads was due to Commodore allowing the press to soak up the machine first,
and I think they are right.]

5) The great idea to give a free CDTV unit to each and every user group that
will demo the machine at retail outlets when the big ad push begins.

6) Did I miss anything else?

 I know Commodore still has alot to prove when it comes to advertising the
Amiga but I'd have to give them credit for what they have done this year. My
ideal situation of where things go from here: CDTV advertising hits in force
by late August, CDTV sales blast off by Christmas, Commodore uses the huge
flow of cash to flood the TV and magazine ads with the Amiga 500 for Christmas
sales [and hits the video and workstation magazines with toaster and 3000UX
related ads]. Next spring the new 32 bit chip set with downward compatibility
to the old set comes out in a new machine- A 25Mhz 68040 based computer with
DMA ability to burn. The new version of the 500 hits by August- A 16Mhz 68030
based computer with three standard card slots and detached keyboard for around
$900 [to replace the 2000]. A version with no slots but an 86 pin expansion
port [to replace the regular 500] sells for around $580. Hey, a guy can dream
can't he? :)

   Tom

       Why purchase a MAC when an Amiga with the same CPU will run 99% of all
    __ MAC software..and FASTER at that?! The same can be said of the IBM and
 __/// Atari computers, and I can run those in a window. IBM's greatest sales 
 \XX/  tool is ignorance on the consumer's part. IBM=(I)'ve (B)een (M)islead.
A      If you want to be popular then buy a MAC....If you want to be powerful
 M     then buy an Amiga..and use all that money you save to buy friends. :')
  I    Classic=B&W, no blitter, no DMA, almost no sound, almost no expansion,
   G   price tag of $1000. Amiga 500=4096 colors, DMA galore, great sound, an
    A  86 pin expansion port, price tag of $500. Confused? Only the Amiga!!!!