Path: utzoo!utgpu!news-server.csri.toronto.edu!bonnie.concordia.ca!uunet!cbmvax!cbmehq!cbmger!peterk
From: peterk@cbmger.UUCP (Peter Kittel GERMANY)
Newsgroups: comp.sys.amiga.misc
Subject: Re: Hey, Commodore has a brain everybody! (Marketing)
Message-ID: <1403@cbmger.UUCP>
Date: 21 Jun 91 16:59:24 GMT
References: <29305@know.pws.bull.com> <1991Jun12.023209.19315@cs.wayne.edu> <1991Jun13.092203.23979@cs.ruu.nl> <1360@cbmger.UUCP> <1991Jun17.162549.18165@cs.ruu.nl> <1380@cbmger.UUCP> <1991Jun20.124430.16546@cs.ruu.nl>
Reply-To: peterk@cbmger.UUCP (Peter Kittel GERMANY)
Organization: Commodore Bueromaschinen GmbH, West Germany
Lines: 36

In article <1991Jun20.124430.16546@cs.ruu.nl> ptavoly@cs.ruu.nl (Peter Tavoly) writes:
>In <1380@cbmger.UUCP> peterk@cbmger.UUCP (Peter Kittel GERMANY) writes:
>
>>>All in all, I would exaggerate if the whole package
>>>would be more than 5 bucks (including author's royalties!).
>>
>>Well, plus handling (put it into the box), packaging, author's royalties,...
>>You have to roughly estimate that every dollar pure costs mean 3 dollars
>>added to retail price (very rough estimate though). And then ca.
>>10 $ are already some price argument.
>
>So: Author's royalties: 0.50 US$/copy

It was more :-(

>Don't tell me that every buck is equal to three on the market, because
>sales tax is nowhere 300% !!

No, it's not sales tax, it's side costs fro Commodore. In every piece
shipped to a consumer, you must calculate all the current costs that
are running (fees, the house, *everything*). All this leads to a
tremendous overhead if calculating correctly.

Please understand that I'm not able (or allowed :-) to tell details.
I'm not in the finances department.

>I just can't understand that 1 to 1.5 US$ is too much.. CBM can save that
>on telephone costs to users about questions they would have without the
>tutorial disk... (And the time/employees they use to answer questions)

1) It's really more. 2) With your second remark you're quite true, but
this is a matter that is soo difficult to explain to management...

-- 
Best regards, Dr. Peter Kittel  // E-Mail to  \\  Only my personal opinions... 
Commodore Frankfurt, Germany  \X/ {uunet|pyramid|rutgers}!cbmvax!cbmger!peterk