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From: force@minnie.cs.su.OZ.AU (Jason Henry Den Dulk)
Newsgroups: comp.sys.amiga.advocacy
Subject: Re: Commodore Business Machines
Message-ID: <2545@cluster.cs.su.oz.au>
Date: 27 Jun 91 00:18:05 GMT
References: <13443@uwm.edu> <7518@vela.acs.oakland.edu>
Sender: news@cluster.cs.su.oz.au
Reply-To: force@minnie.cs.su.OZ.AU (Jason Henry Den Dulk)
Lines: 41

Reading the articles posted here about Commodore Advertising I
thought I would put my 2c worth in.

Many years ago, I watched an ad campaign for the Amiga here in
Australia. It had celebrities and catchy jingles with a pathetic
display of what the amiga could do. The celeb was John Laws (who
charges about as much as a manufacturer of a B2 bomber), but he
is only a celeb to housewives and other domestic types. Anybody
who would want a computer for any purpose couldn't care less about
him (in fact many hate his guts), so the money spent on those ads
(and there were quite a lot them, including prime time) was a pure
waste (in fact it would have done more harm than good).

A little more recently I saw an ad ONCE (never saw it again) that
was more what sould be shown. A couple a suits discussing a presentation
that was very good. The author said that was because "I have the
edge, I have the Amiga 2000". I didn't look flashy, wouldn't have been
expensive, but would have generated more sales than the braindead John
Laws campaign. But I only saw it ONCE.

Now on to modern times. The latest campaign was divided into two lots.
One for the Commodore IBM-Clones, and one for the Amiga. The IBM-Clone
ad showed students and professionals using the computer for all kinds
of uses. The Amiga ad showed glass bubbles and racing cars, with kids
in the backgound saying things like "thousands of games". These ads
were shown quite a lot, including prime time.

So what's my point? At least here in Australia, Commodore doesn't
seem to skimp on money (celebrities and wizz-bang effects are not
exactly the cheapest way to create an ad), but does it in the worst
possible way. Also it has been shown that Commodore can make good
ads, but won't for the Amiga. What is it with Commodore? Do they not
have confidence in the Amiga as a business machine? Or do they
themselves consider the Amiga to be a second class machine only
suitable for games and the like?

To quote Shakesphere.. "More matter, less art" Commodore.

MAY THE FORCE BE WITH YOU

				force@cs.su.oz.au