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From: arctngnt@amiganet.chi.il.us (Bowie J Poag)
Newsgroups: comp.sys.amiga.misc
Subject: Re: CDVT and CD-I
Message-ID: <arctngnt.1279@amiganet.chi.il.us>
Date: 28 Jun 91 19:50:36 GMT
References: <1991Jun26.221453.6865@cunixf.cc.columbia.edu>
Organization: Amiga Network Information Systems
Lines: 82


>	As has been said here before, if you don't have a
>continuing campaign your money will be wasted. It seems pretty
>clear that Commodore doesn't have/want to spend the money to do
>that. It isn't a matter of CBM not knowing how to make an ad
>(that is the advertising agency's job anyway). It is a matter of
>spending $15 million to advertise to a HOSTILE business market or
>spending $15 million to advertise to a less hostile/more
>convincable home market.


>
>	Oh please. Not even a smiley? You blame this all on the
>marketing department? You see, if you don't have any money to
>spend, you can't make a deal. Despite the fact that the US
>departments are underfunded, they've still managed to pull things
>such as Virginia Polytech off.
>	-- Ethan
>

Oh come on, now. We cant keep chasing the endless "Its THEIR fault!" excuse.
Find the problem at the core and kill it. i.e. the nonexistant marketing
department at CBM. They had $15,000,000.00 to work with. THEY BLEW IT. Geez, I
would be more than HAPPY to drag out the ol' VHS deck and whip up a commercial
for them for free, geez, if its >ssssssoooooooo HARD< for them just to come up
with one commercial.

Divert cash. Everyone knows that CBM is making quite a bit of money in
Europe...Wanna know something? The last ad from Commodore I saw was last week.
Was watching a soccer game on some hispanic station, and there was a Commodore
banner on the 50 yard line. THAT kind of advertising costs oh, $30 to make the
banner, a little more to reserve a space on the feild.

It would be a different argument completely IF Commodore was making a
conscious effort to advertise. Then, I wouldnt get on their case. BUT. THEY
ARENT ADVERTISING >>ANYTHING<<!! Again, lets bring up the idea of a lemonade
stand. Lets say you have the most incredibly potent, great-tasting lemonade on
the planet.

You set up a leomade stand in your basement, behind a closed door, and you let
NO ONE know youre down there. Now. You tell me. How much lemonade do you
expect to sell?

Little to none. Right now, 99% of Commodore's sales, I wouldnt doubt, is
desrived from word-of-mouth advertising. That makes me sick. I put good money
into my machine, which some of it in part SHOULD be diverted to marketing...
Not only do I have to GIVE them their money, but im also expected to do their
advertising? Come on, now. Someone shoot the president. Its time to wake up.

Word-of-mouth campaign.. god, how low-budget can you be. Thats SAD..Here
Commodore is, with CDTV, with a GREAT chance to jam a fist up CD-I's butt, and
get the product out there before they do. Get the people buying.

WHAT DO THEY DO? Send out flyers to dealers telling them that EVEN THOUGH THEY
NOW POSSESS A CDTV, NOT TO LET THEIR CUSTOMERS SEE IT!... The flyer even said,
as I saw somewhere on this net before (a copy of)

"Start that word of mouth campaign early!".....God, its almost like theyre
purposely plotting the demise of CDTV. Finding great humor in the fact that
they produce incredible hardware, and then virtually destroying it by not even
giving it a chance. Thats why im grim on CDTV, because there are idiots in
control of its future.


Think on it, aye? It all makes sense. There comes a point in everyones life,
regardless of wether youre a programmer, businessman, or artist, where you
just say "screw it", wipe out everything youve done, and start over from
square 1. Thats what commodore needs to do, because CBM's marketing department
is more harm than good. Its a damn cancer. Whats the use of keeping it around
if it does damage?


End of rebuttal

(No intentions on flaming. I hate CBM's psuedo-marketing department.)

"Think John Hinkley would be impressed if Reagan shot Jodie Foster?" - Me
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Direct all bomb threats and assorted hate-mail to arctngnt@amiganet.chi.il.us