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From: preece@uicsl.UUCP
Newsgroups: net.tv
Subject: Re: Alan Alda + Atari = Big bucks - (nf)
Message-ID: <3100@uiucdcs.UUCP>
Date: Mon, 3-Oct-83 23:22:31 EDT
Article-I.D.: uiucdcs.3100
Posted: Mon Oct  3 23:22:31 1983
Date-Received: Thu, 6-Oct-83 20:20:19 EDT
Lines: 12

#R:ihuxe:-34600:uicsl:12200015:000:597
uicsl!preece    Oct  3 09:51:00 1983

It has been asked what Alan Alda's ten million dollars works out to
when divided by "actual hours worked." The problem is defining that
last phrase. Alda's reputation and image are what is working, not
just the actor himself. Thus every time one of those ads runs on tv or
in a newspaper, Alda is providing something to Warner/Atari. He has
very good credibility, so his support should be worth quite a bit to
Atari. in simple hourly terms he probably going spend as much time
on Atari as he would on two or three movies, so the payment isn't
even that unreasonable in terms of his normal salary.