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Path: utzoo!linus!decvax!tektronix!tekchips!teklabs!lynnef
From: lynnef@teklabs.UUCP (Lynne Fitzsimmons )
Newsgroups: net.women
Subject: Home Computer Commercials
Message-ID: <2582@teklabs.UUCP>
Date: Fri, 21-Oct-83 14:08:35 EDT
Article-I.D.: teklabs.2582
Posted: Fri Oct 21 14:08:35 1983
Date-Received: Sun, 23-Oct-83 13:15:16 EDT
Organization: Tektronix, Beaverton OR
Lines: 20

I find it of interest that most all of the home computer commercials on
tv show boys.  The TI commercials are the most blatant.  It is either a
boy having trouble in math, and his little friend (also male) working with
him on a home computer, or a toddler-size boy "reaching out" and his father
working with him on a home computer.  The only commercial I have seen that
has girls in it is the Commodore commercial where the little girl is being
given a Commodore at her birthday party from her mother.

Someone here who used to work at TI says that at TI they don't know that
women exist, so why would they think of putting them in their commercials?

			Grumble,

-- 
Lynne Fitzsimmons
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