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From: ciaraldi@rochester.UUCP (Mike Ciaraldi)
Newsgroups: net.women
Subject: Computer Ads
Message-ID: <3641@rochester.UUCP>
Date: Mon, 31-Oct-83 21:30:53 EST
Article-I.D.: rocheste.3641
Posted: Mon Oct 31 21:30:53 1983
Date-Received: Thu, 3-Nov-83 09:12:48 EST
Sender: ciaraldi@rocheste.UUCP
Organization: U. of Rochester, CS Dept.
Lines: 25

From: Mike Ciaraldi  <ciaraldi>
Recent magazine ads for the Heathkit Z-100 series
have the headline: "I built this 16-bit computer
and saved money. KLearned a lot, too."
The first few months featured a picture of a young
man (about college age) posed with t Z-100.
This month's ads (e.g. Nov. issue of "Radio-Electronics")
show a woman (late 20's, maybe?) and a girl
(about 8 years old)  (I'm bad at estimating ages,
but these are about right). 
I'll admit I was a little shocked, but I personally
think it's a nice understated ad, with some interesting
connotations.  Is she a teacher, mother?  Maybe a
career woman who also has time for a family?
Maybe a housewife who likes to keep up with technology
and help her child prepare for a later
technical   career?
Does it really matter?  Maybe not, but 
it makes an onteresting contrast to most computer
ads with pictures of women, who seem to look VERY
professional.

Comments?
Mike Ciaraldi
ciaraldi@rochester