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From: laser-lovers@uw-beaver.UUCP (David Fuchs <DRF@SU-SCORE.ARPA>)
Newsgroups: tor.laser-lovers
Subject: Re: How aware are people of fonts?
Message-ID: <1301@utcsstat.UUCP>
Date: Thu, 20-Oct-83 06:55:58 EDT
Article-I.D.: utcsstat.1301
Posted: Thu Oct 20 06:55:58 1983
Date-Received: Thu, 20-Oct-83 09:47:21 EDT
Lines: 31

From uucp Thu Oct 20 06:37:01 1983
>From uw-beaver!DRF@SU-SCORE.ARPA Thu Oct 20 06:10:42 1983 remote from utcsrgv
Date: Wed 19 Oct 83 23:00:15-PDT
From: David Fuchs <DRF@SU-SCORE.ARPA>
Subject: Re: How aware are people of fonts?
To: utcsrgv!utcsstat!laura@UW-BEAVER.ARPA
cc: laser-lovers@WASHINGTON.ARPA
In-Reply-To: Message from "utcsrgv!utcsstat!laura@uw-beaver" of Wed 19 Oct 83 21:39:42-PDT

On the other hand, your mother might be very surprised to find that
many school districts and state school boards have very strict
typographic standards for their textbooks.  Just try publishing a
primary school text in 10 on 12 point, and see how many you sell.

If you add a little sugar to your prepared-food-product, you'll sell
more of it, even though consumers and retailers may not be aware of
this fact.  Likewise, students can read a well designed book faster
and with higher comprehension than a messy one, even though they and
their teachers might not realize that that's the reason one book just
seemed to work out better than the other.  (Yes, content is even more
important than design, but all other things being equal...)

Clearly, we who think that font design is something important are in
the minority, as are those who think that good book design and quality
illustrations are important.  We just happen to be right.  The rest of
the world is more uninformed than wrong-thinking.
	-David
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