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Path: utzoo!linus!decvax!harpo!floyd!clyde!ihnp4!inuxc!pur-ee!uiucdcs!uicsl!preece
From: preece@uicsl.UUCP
Newsgroups: net.misc
Subject: Re: New Diet Coke - (nf)
Message-ID: <4191@uiucdcs.UUCP>
Date: Mon, 28-Nov-83 23:08:16 EST
Article-I.D.: uiucdcs.4191
Posted: Mon Nov 28 23:08:16 1983
Date-Received: Wed, 30-Nov-83 03:19:30 EST
Lines: 18

#R:hpfclk:7400001:uicsl:7500033:000:774
uicsl!preece    Nov 28 09:15:00 1983

Aspartame (NutraSweet) is much more expensive than saccharin,
as well as much sweeter.  I suspect they're using it because
(1) it's a NEW THING and therefore hype-able, (2) it tastes better,
and (3) it reduces the saccharin content, which is popularly thought
to be good, since saccharin is generally thought to be dangerous.
The cost factors are strange. The cost of a gallon of syrup for
making a soft drink seems to be driven more by the marketplace
than by the cost of ingredients.  The New York Times ran a table
a month or so ago showing the manufacturing costs and sale
prices of various soft drink formulations.  All aspartame was
much more expensive than mixed saccharin and aspartame but would
not sell for that much more.

scott preece
ihnp4!uiucdcs!uicsl!preece