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From: laura@utcsstat.UUCP (Laura Creighton)
Newsgroups: net.politics,net.taxes
Subject: Re: earmarking tax money
Message-ID: <1422@utcsstat.UUCP>
Date: Sat, 12-Nov-83 02:08:04 EST
Article-I.D.: utcsstat.1422
Posted: Sat Nov 12 02:08:04 1983
Date-Received: Sat, 12-Nov-83 17:33:06 EST
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Organization: U. of Toronto, Canada
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	I hate advertisements. I think that they serve very little
function from the point of view of the consumer, though they do serve
one from the point of veiw of the producer. And writing TV scripts to
accommodate the ads makes them lousy from a literary standpoint. You
have to put the major climaxes (or crises, depending on which school
of literature you come from) in the wrong places.

	This is how I buy semiconductors. I decide i want a 16bit CPU
and then I read the tech reports from NS and Zilog and Motorola, and
finally I decide on which one to buy. If I can't get enough information
out of the reports (like EXACTLY WHEN IS THE NS 10Mhz chip coming out?)
I either talk to someone who has taled to the National rep, or I
phone the National Rep.

	This is a pretty high information exchange. Not so with laundry
ads. I don't really care how much the tv actors all smile or how many
mud pies Johnny can make and how a mother is supposed to beam at her
kids. All of this is noise as far as I am concerned. Unfortunately, I
cannot get a tech report on Detergents (or at least I don't know where)
and I cannot get the information to interpret one even if I could.

	When you get down to ads about things like "foo chocolates"
you have had it. tastes do not transmit thorugh a visual medium. I
cannot taste something by watching it. I expect all the actors to be
smiling, after all that's what they were paid good money to do. But the
whole ad is noise as far as I am concerned.

	i would rather write away for tech reports on "how deprtment X
spent my money" then have MORE NOISY ADS.

Laura Creighton
utzoo!utcsstat!laura