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From: walsh@ihuxi.UUCP
Newsgroups: net.women
Subject: Re: Home Computer Commercials
Message-ID: <653@ihuxi.UUCP>
Date: Wed, 9-Nov-83 10:03:24 EST
Article-I.D.: ihuxi.653
Posted: Wed Nov  9 10:03:24 1983
Date-Received: Thu, 10-Nov-83 10:22:48 EST
References: <2582@teklabs.UUCP> <171@pyuxnn.UUCP>
Organization: AT&T Bell Labs, Naperville, Il
Lines: 27

Re: D. A. Schrader's comment on women in 'provocative positions/attire'
in computer commercials:

Do I misunderstand, or are you saying that it's OK to have women in sexy
attire/positions to draw attention to the computer ad and that this is
equivalent to showing only males using computers in ads? That women shouldn't
feel discriminated against because they're used in ads also, no matter in what
way? 

That reminds me of the Hanes commercial (the producers probably thought they
were being oh so progressive) where a woman dared to enter an exclusively
male club, but it was OK 'cause she had good gams & wore Hanes. The men
didn't mind one bit. I HATE this condescending type of commercial. Rather
than being 'progressive', it just promotes sexism.

While I'm at it, how about those 'progressive' laundry detergent commercials
where the woman is so terrific, she can fix a kid's go-cart & get the grease
out of a shirt, too! Great, huh? Have you ever seen ONE laundry commercial 
that showed a man actually doing laundry? I'm sure that in real life, men
DO do laundry, but on TV they need the woman's help & guidance 'cause men
just are SOOO helpless when it comes to any 'woman's work'.

Just because women are in the ads doesn't mean the ads aren't sexist.

Whew! Glad to get that off my chest & onto your screen!

B. Walsh