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From: preece@uicsl.UUCP
Newsgroups: net.micro
Subject: Re: The MAC Is Coming - (nf)
Message-ID: <5097@uiucdcs.UUCP>
Date: Mon, 23-Jan-84 22:37:55 EST
Article-I.D.: uiucdcs.5097
Posted: Mon Jan 23 22:37:55 1984
Date-Received: Fri, 27-Jan-84 09:32:46 EST
Lines: 23

#R:ccieng5:-23200:uicsl:7000043:000:959
uicsl!preece    Jan 23 08:59:00 1984

Apple is spending A LOT on promoting the Mac (NY Times says about
$25,000,000).  Local dealers are participating, too. Our local Apple
dealer has been running ads for several days telling the world that
something new is coming, "make appointments now to see it after Tuesday."
That TV commercial reportedly cost $400,000 and is being used only
18 times in 11 markets. It is a remarkable commercial.

The machine looks interesting.  The small size is nice for home use
(presumably Mac is to play the same domestic version of Lisa role
that PCjr does with the PC).  The pre-release to software sources
should help them get a foothold.  It's nice to see a real alternative
to the PC 'standard.'  It's a little pricey for the true home
market, though, and the lack of color seems odd in a home-oriented
machine.

My principcal question is, can the Earth's crust support the weight of
yet another computer magazine market?

scott preece
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