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From: drew@pyuxbb.UUCP
Newsgroups: net.misc,net.tv
Subject: Re: greyt adds for MacApple
Message-ID: <346@pyuxbb.UUCP>
Date: Mon, 23-Jan-84 13:52:10 EST
Article-I.D.: pyuxbb.346
Posted: Mon Jan 23 13:52:10 1984
Date-Received: Fri, 27-Jan-84 06:05:53 EST
References: <129@exodus.UUCP>
Organization: AT&T Bell Laboratories, Piscataway
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Today's New York Times advertising column says the MacApple "1984" ad used
300 "extra's" for the crowd in gray & cost $400,000 to film.  Most amazing
of all, it will be run less than 20 times.  Mac ad budget was given as $25M.
PCjr is budgeted for a $40M introductory campaign.