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From: keller@uicsl.UUCP
Newsgroups: net.consumers
Subject: Re: Re: Sears, why buy there - (nf)
Message-ID: <25200001@uicsl.UUCP>
Date: Thu, 8-Mar-84 04:31:00 EDT
Article-I.D.: uicsl.25200001
Posted: Thu Mar  8 04:31:00 1984
Date-Received: Mon, 21-May-84 03:47:32 EDT
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Nf-ID: #R:mh3bs:-38300:uicsl:25200001:000:1533
Nf-From: uicsl!keller    Mar  8 12:31:00 1984

#R:mh3bs:-38300:uicsl:25200001:000:1533
uicsl!keller    Mar  8 12:31:00 1984

Money

	Since you get what you pay for (or a lot less) I suspect that
Sears makes plenty on its tool sales. There are other companys that
offer free replacement. Leitz cameras will be replaced if they can't
be repaired, but then you pay $1000 for the body of an R4.
	If you are rich, and you can afford that ultimate of luxuries
exculsivity, then you pay a premium. If you ain't rich then you look
out for good deals. This makes me wonder why so many middle class people
will pay a premium for products that offer no aura of exclusivity.
They shop at SEARS without sale prices. Why do department stores bother
with TVs, appliances, and other things that can be gotten from the
local discount stores? Lots of somebodys must not care about price.
Thinking like a psychologist I can imagine lots of people without the
motivation to optomize use of discretionary income. I am amazed by the
effort put into coupon clipping vs the effort put into investment analysis.
Living for the day vs living for a lifetime.
	I overheard a wealth lady in a department store near Washington DC
talking about after Xmass sales with a friend. They were joking about living
in the Watergate (yes, that Watergate), driving Mercedes and shopping at
sales. One of them said something like, "Watching prices is how we were
able to amass our fortune." Now maybe she had financial troubles, but I
doubt it. I don't know how serious she was but lots of people think that the
way to max the income is to clip coupons. The real way is to make investments.

-Shaun