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From: merchant@dartvax.UUCP (Peter Merchant)
Newsgroups: net.music
Subject: Re: Is Springsteen losing it?
Message-ID: <1655@dartvax.UUCP>
Date: Tue, 22-May-84 08:34:48 EDT
Article-I.D.: dartvax.1655
Posted: Tue May 22 08:34:48 1984
Date-Received: Wed, 23-May-84 10:21:27 EDT
References: <1378@unc-c.UUCP>
Organization: Dartmouth College
Lines: 26

{ Koff koff koff }
 
Now there's another amusing concept singles are primarily released for the
Top 40 crowd.  Most Top 40 radio stations won't even THINK about playing a
song until it gets released as a single (Yes, I know, "what about 'Thriller'?
Michael Jackson is a special case.  'nuff said.)
 
Bruce isn't really a Top 40 artist.  Sure, he's released singles before,
but he is mainly an AOR artist.  So what's this single shit?  Like was said,
it's an attempt to get wider airplay and make, you guessed it, more money.
 
I don't think the record company told them to play it heavily.  Most radio
stations decide on that themselves.  People, in theory, want to hear the
"latest Bruce".  You also have to remember that you might be listenning to
the radio four 6 hours straight and hearing the song twice, someone else
probably just turned on the radio and missed it.  In fact, studies show that
the average person listens to radio for about half-an-hour at one stretch
at the most.  This is why lots of "Hit Radio" stations have bloomed which
do, in fact, play music to death (WROR, RKO's music station down in Boston,
was playing the Air Supply song "Making Love Out of Nothing at All" on a
70 minute rotation.)  Thus, the stations play it alot at first so everyone
will hear it.  Then they mellow it down a bit into a more realistic concept.
 
--
"When I hear the power in the radio wave..." -- Jim Steinman
                                           Peter Merchant