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From: blickstein@orphan.DEC (Dave Blickstein)
Newsgroups: net.movies
Subject: Passive advertising in movies
Message-ID: <3457@decwrl.UUCP>
Date: Tue, 28-Aug-84 15:58:53 EDT
Article-I.D.: decwrl.3457
Posted: Tue Aug 28 15:58:53 1984
Date-Received: Thu, 30-Aug-84 10:35:20 EDT
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I'm all for paid-for passive advertising in movies.

As someone mentioned, you get these kind of advertisements every day of
your life.  It's only realistic that they show up in contemporary movies.
I defy you to go through one day of life without seeing a brand name
logo of some kind (chances are you're looking at one right now (the one
on your terminal)).

Also, if the film-maker doesn't compromise the story to accomodate
brand name displays he might as well get money for it.  We benefit as
well.  It's a new and harmless way of raising money to make the film.
Extremely high prices are paid for those displays, and the increased
guaranteed revenue means the producer can afford a little more (better
actors, better stories, better technical support, and perhaps a bit more
time to do it right (maybe even cheaper ticket prices)).

I think most of these ads have been done with minimal artistic sacrifice.

I agree completely though that ads shown before the movie are not
acceptable.

	db

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