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From: waltt@tekecs.UUCP (Walt Tucker)
Newsgroups: net.movies
Subject: Re: Ads in Movies (Marty & ad agency)
Message-ID: <4013@tekecs.UUCP>
Date: Wed, 29-Aug-84 14:15:48 EDT
Article-I.D.: tekecs.4013
Posted: Wed Aug 29 14:15:48 1984
Date-Received: Fri, 31-Aug-84 05:47:00 EDT
Organization: Tektronix, Wilsonville OR
Lines: 31

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The other night I caught the 1955 film "Marty" on TV.  In one kitchen scene,
there was a box of LUX dishwashing detergent prominently displayed on the
counter.  I don't know if it was paid advertising, though.


In a releated item:

Last year, while flying on United, I was reading their company magazine that 
they put behind the seats for bored passengers to read.  Anyway, there was
a good article in there about a man in L.A. that formed an advertising agency 
to specifically market products through movies.  It said that often he is 
able to get 10 to 20 products featured in major movies.  Some is his larger
accounts are cereal and beer companies -- Kelloggs and Budwiser respectively, 
I think.  Watch the sort of cereal that is on the breakfast table or the brand 
of beer that people pop open in movies.  He has various versions of products 
from the last hundred years or so.  For example, if a movie is set in 1920, 
and they need a 1920 cereal box and MJB coffee can, he has them.

He is raking in bundles of money, and is one of the most profitable ad agencies
in L.A.  Some of his major movies have included E.T. (I remember that one for
sure) and other top box office attractions.  It was about a year ago that I 
read the article, so I can't remember his name or some of the other specifics.
I remember the article had a picture of him surrounded by hundreds of products
of the last hundred years, though.  Check it out if you have access to the
magazine.

                                 -- Walt Tucker
                                    Tektronix, Inc.