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From: ellen@ucla-cs.UUCP
Newsgroups: net.movies
Subject: ads in movies
Message-ID: <1017@ucla-cs.ARPA>
Date: Thu, 30-Aug-84 13:03:20 EDT
Article-I.D.: ucla-cs.1017
Posted: Thu Aug 30 13:03:20 1984
Date-Received: Sat, 1-Sep-84 13:58:52 EDT
Organization: UCLA CS Dept.
Lines: 24

[for all you do, this line's for you]

ads in movies are nothing new in OTHER countries.  i guess i'm surprised
that it took so long for them to appear here in the US, considering the
hold that old Mad Ave has had for so long.

Back in `61, when i was but a child, i took a trip to Europe with my
parents and saw ads for a variety of products before movies started
(obviously i'm talking about ads in movie theaters, not brand-name
products within the films themselves).  my favorite was Schitts candy
(it was pronounced ``sheets'' by the voice-over).

sometimes, brand-name products within the movie can help in setting
the scene, time or place, as the authentic garbage in the Marlowe
film (?memory fault?) ``Farewell, My Lovely'', with Robert Mitchum
more than a few years ago (i loved those old Lucky Strike packages
in the gutter with the green circles).  i grant you that it can get
out of hand, but occasionally one sees REGIONAL products (like brands
of milk or bread) which is interesting and stage-setting (rather than
the same old nation-wide brands)

i haven't seen ``Repo Man'' yet, still planning on it, and i think that
the humor in having only generic products is great. eat blue-and-white
striped death, capitalist ad mongers.