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Path: utzoo!watmath!clyde!burl!ulysses!mhuxl!ihnp4!alberta!sask!custead
From: custead@sask.UUCP (Der cuss)
Newsgroups: net.movies
Subject: Re: ads in movies
Message-ID: <85@sask.UUCP>
Date: Sat, 1-Sep-84 22:28:47 EDT
Article-I.D.: sask.85
Posted: Sat Sep  1 22:28:47 1984
Date-Received: Mon, 3-Sep-84 10:22:07 EDT
References: <191@gargoyle.UChicago.UUCP>
Organization: U of Saskatchewan, Canada
Lines: 18

>> I remember hearing/reading that M&M`s were replaced with Reses` Pieces
>> in E.T. because Mars objected. (but perhaps they weren`t willing to
>> pay the price?)

It is true that Reeses Pieces were not the first choice, and it is also
true that the success of the movie made a tremendous tie-in for the
Reeses Pieces makers, whose sales benefitted IMMENSELY from the movie.
(No wonder manufacturers want to have their products featured.)  It was
clearly a mistake for M&Ms (or whoever it was) that turned down the
chance.  Does anyone know what the reason was?  (Money?)

				L. Custead
				Dept of Silly Walks
				Univ of Sask

BTW:  When commercials come on before movies, boo your lungs out;
If you can get the rest of the audience to join you, the commercials
will probably disappear fairly quickly!!