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From: steven@ism70.UUCP
Newsgroups: net.movies
Subject: 'The Empire Strikes Back' on Homevid
Message-ID: <45@ism70.UUCP>
Date: Sat, 8-Sep-84 00:30:10 EDT
Article-I.D.: ism70.45
Posted: Sat Sep  8 00:30:10 1984
Date-Received: Fri, 14-Sep-84 03:58:29 EDT
Lines: 26
Nf-ID: #N:ism70:13100038:000:1145
Nf-From: ism70!steven    Aug 30 15:06:00 1984

You heard it here first from Lotusland:

CBS/Fox Video will release "The Empire Strikes Back" on
videocassette November 13 in a Christmas promotion that brings
first ever price cuts to a CBS/Fox release. CBS/Fox is also
committed to issuing all titles in Hi-Fi formats, so "Empire"
will and "Star Wars" may also be mastered in VHS Hi-Fi and Beta
Hi-Fi cassettes.

"Empire" is teamed up with "Star Wars" in a promotional pricing
structure that will allow retailers to sell "Empire" together
with "Star Wars" for $59.98 each or to give "Empire" the $79.98
pricetag everyone expected for it, while selling "Star Wars" for
$39.98.

CBS/Fox Video reportedly paid Lucasfilm Ltd. a record $10,000,000
dollars for homevideo rights to "Empire" (the previous record:
$4,000,000) and will spend at least $2,000,000 in an intensive
10-week national ad campaign.

At $79.98, "Empire" had been expected to be one of the top 3 or 4
selling cassettes. At $59.98, it has a chance to become the
highest earning videocassette ever if it tops the $25,000,000
sales figure racked by by the current record holder, Paramount
and Lucasfilm's "Raiders of the Lost Ark".