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Path: utzoo!watmath!clyde!burl!ulysses!mhuxl!houxm!vax135!cornell!uw-beaver!tektronix!hplabs!sdcrdcf!sdcsvax!akgua!gatech!arnold
From: arnold@gatech.UUCP (Mister Snufilupagus)
Newsgroups: net.movies
Subject: Re: ads in movies (E.T. + M&M's)
Message-ID: <10044@gatech.UUCP>
Date: Tue, 4-Sep-84 13:34:51 EDT
Article-I.D.: gatech.10044
Posted: Tue Sep  4 13:34:51 1984
Date-Received: Fri, 14-Sep-84 08:13:23 EDT
References: <85@sask.UUCP>
Organization: Sesame Street
Lines: 20

>>> I remember hearing/reading that M&M`s were replaced with Reses` Pieces
>>> in E.T. because Mars objected. (but perhaps they weren`t willing to
>>> pay the price?)
>
>It is true that Reeses Pieces were not the first choice, and it is also
>true that the success of the movie made a tremendous tie-in for the
>Reeses Pieces makers, whose sales benefitted IMMENSELY from the movie.
>(No wonder manufacturers want to have their products featured.)  It was
>clearly a mistake for M&Ms (or whoever it was) that turned down the
>chance......

Indeed, in the novelization of "E.T.", Elliot actually went about throwing
M&M's on the ground, and that is what E.T. liked.  It explicitly mentioned
that they were M&M's...
-- 
Arnold Robbins
CSNET: arnold@gatech	ARPA:	arnold%gatech.csnet@csnet-relay.arpa
UUCP: { akgua, allegra, hplabs, ihnp4 }!gatech!arnold

Can you tell me how to get, how to get to Sesame Street?