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From: hollis@ucf-cs.UUCP (William )
Newsgroups: net.singles
Subject: Advertising WRT (with respect to) who buys it?
Message-ID: <1603@ucf-cs.UUCP>
Date: Sun, 21-Oct-84 21:23:18 EDT
Article-I.D.: ucf-cs.1603
Posted: Sun Oct 21 21:23:18 1984
Date-Received: Tue, 23-Oct-84 05:40:42 EDT
Organization: UCF, Orlando, FL
Lines: 13


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In reference to advertising, Manhattonization, etc, I have always wondered
why there are in womens magazines, 95% pictures of women, and in mans magazines
there are about 50% of either sex? I have read studies that women account for
the most purchases in the US, but it would seem that even if this is so,
somewhere around, say 35% to 50% of the purchases would be for men, and it
seems that there aren't any men modeling.  My 'answer' would be that women buy
products according to what they have seen, and men go blindly ahead, ignoring
all that costly advertising, and buy what they like (:->).

  Ken Hollis