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From: druid@ncsu.UUCP (druid)
Newsgroups: net.singles
Subject: Advertising vs. Insecurities
Message-ID: <2710@ncsu.UUCP>
Date: Thu, 25-Oct-84 14:46:44 EST
Article-I.D.: ncsu.2710
Posted: Thu Oct 25 14:46:44 1984
Date-Received: Sun, 28-Oct-84 06:17:36 EST
Organization: N.C. State University, Raleigh
Lines: 47

<<>>
> > My opinion is, with all of the advertising around us stating that to
> > look anything *other* than "young, thin, and beautiful" is not the
> > norm, how can (some of) we woman *not* have insecurities? 
> > 	Marie Carey (?)

> Not to rise to the defense of advertising or anything, but advertisers
> are spending major bucks to tell people about their product.  They want
> people to notice the advertisements instead of tuning them out.  One
> effective way they have found to do that is to use attractive individuals
> (physically attractive - not much character developement is possible in
> 60 seconds, though Rosie, Mr. Wiffel and many others have managed to 
> convince us that they are bonkers-but-harmless over the years.) in the
> advertisements.
> 
> The advertisers aren't in league with the big, nasty, evil DIET INDUSTRY.
> They just want to sell their product.  The advertisements don't, as has
> been claimed, say "You should be young, thin, and attractive.".  If they
> say anything, they say "Rest you eyes on these attractive people while
> they tell you about the product."
>	Jeff Sonntag

	No, the advertisments don't *necessarily* say "young, thin, 
attractive", but they, along with most of the rest of the world often
imply that this is how you should look.  I think you missed one of the
main advertising ploys used by these sort of ads.  What they say is 
"Use our product and you will look like this" (picture beautiful
woman holding bottle of one-calorie-TAB).  Most of the advertising of this
sort is directed at women and sure they don't say this outright, but this
is the unconscious message being directed at those watching.  The 
COSMETICS industry and the DIET industry are two of the largest (ab)users
of these advertising methods.  WHY?  Because they work!  You ask why? again??
Because most people *do* have insecurities, things that they are sensitive
about.  As to why all the insecurities about looks and beauty, I won't go
into that here (seems to me that others have already covered that).

	Sure, its easy to say that you shouldn't let what others say or
think bother you, but the fact is that you have to interact with others
every day of your life, and this is bound to make some sort of impact,
be it posative or negative.  

	In the meantime, it should help that more people are becoming more 
aware, that it is themselves they have to believe in first, because they are 
the only one that they *have* to live their whole life with!

	dave hesselberth   the Druid of NC   decvax!mcnc!ncsu!druid