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Path: utzoo!linus!decvax!decwrl!sun!idi!qubix!steven
From: steven@qubix.UUCP (Steven Maurer)
Newsgroups: net.singles
Subject: Re: Advertising with bikini-bait
Message-ID: <1480@qubix.UUCP>
Date: Mon, 29-Oct-84 15:23:14 EST
Article-I.D.: qubix.1480
Posted: Mon Oct 29 15:23:14 1984
Date-Received: Wed, 31-Oct-84 06:04:54 EST
References: <4005@decwrl.UUCP> <1414@ihuxl.UUCP>
Organization: Qubix Graphic Systems, San Jose, CA
Lines: 20

> It seems to me ... that if I were a man I'd be pretty insulted
> by the bikini-clad bait posing next to a box of bolts.  It's
> like saying: here you animal you--we know we can
> fool you into not thinking about the real quality of our product.
> 	L S Chabot

	More likely, the advertisers just want people to read the
    ad,  and for this they need something eyecatching.   And, of
    course, nothing is more eye catching than a nearly nude female
    smiling along side the product.    Of course the advertisers
    don't have to put such women on their covers, but to be effective
    they must make sure that a casual reader will not want to skip
    the ad.
						    -- Steve M.

p.s.  You too Lisa, are most probably unconsciously attracted to some
    ads, which have been targeted towards women.   Particularly obnoxious
    are the Virginia Slims ads, which (if you look closely) almost always
    have some form of genitalia embedded in their ("You've come a long way
    baby") pictures.