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From: williams@kirk.DEC (John Williams 223-3402)
Newsgroups: net.singles
Subject: Hypeline strategy
Message-ID: <4051@decwrl.UUCP>
Date: Tue, 30-Oct-84 12:41:13 EST
Article-I.D.: decwrl.4051
Posted: Tue Oct 30 12:41:13 1984
Date-Received: Thu, 1-Nov-84 02:30:31 EST
Sender: daemon@decwrl.UUCP
Organization: DEC Engineering Network
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[from Moira Mallison] 
MM> Are you kidding?  *Where* have you been?  The Manhattanization of
MM> America has one message for all women, that we must be young and
MM> thin and beautiful. 

	I will not say that women MUST be young and thin and 
beautiful, but I will say that it doesn't hurt. Being this is not 
something you may necessarily have a choice to conform to. All 
the high fashion produce in the world can't change what you 
essentially are. You do have the choice not to support this form 
of exploitation, although there is little you can do to prevent 
others from competing on this level. The neurotics of high 
fashion walk the streets. The aggressive goal oriented marketing 
campaigns set the example for needy souls.

[from Chuq Von Rospach] 
CR> It's there, folks, and you are affected by it. You can't fight
CR> it, but you can recognize it and work with the parts of it that
CR> you feel is appropriate. Pretending you aren't affected by it is
CR> exactly what THEY want you to do-- they then have you right where
CR> they want you. 

	Ha, Ha, . . . You mean the image of the typical male 
being the big game hunter of sex? Ha, Ha, . . . Recognizing it 
for what it really is is only the first step. Throughout 
advertizing, this is the image that is constantly reinforced. It 
sells product. It does not provide the basis of a healthy 
relationship. Everytime you feel some insecurity about your 
masculinity, there is advertizing to tell you exactly what you 
need to `` SCORE ''. In ignorance, it becomes easy to persue the 
carrot being dangled inches from your face, rather than to 
seriously question the authority behind that image.

[from William Gulley] 
WG> But all of the advertizing in the world can't do a thing unless
WG> the "target" is fraught with insecurities about how he/she is. 

CR> The media creates and manipulates the image. One thing going for
CR> their favor is almost everyone goes through a time when they are
CR> exceptionally vulnerable to indoctrination-- adolescense. 

	Oh . . . You must mean you feel that they prey on 
ignorance. I couldn't agree with you more. What's worse, is that 
this is probably the most warped image that will be portrayed in 
advertizing. I seriously doubt that these marketing types will 
enjoy continued success. Their short sightedness will reveal 
itself as the public begins to realize the stategy of their 
propaganda. They do not necessarily help people survive, notice 
the spiraling divorce rate, their criteria for success of an ad 
is based on short term return. The carrot dangled in front of 
your face is immediate gratification.

CR> You may not like it, but you conform. And then, you will likely
CR> conform to some degree the rest of your life. THEY have you. 

CR> And they always will. 

	Not me. I can see right through it. No one is going to 
tell me what I want. No one is going to tell me how to behave. I 
still do believe in the intrinsic values humans are supposed to 
have, and I trust mine. There are basically five stages to death,
anger, denial, bargaining, depression, and acceptance. I'm still 
in the anger phase. I won't conform. Never have, never will. It 
may seem a little lonely, but the friends I do have are real.

[from L S Chabot] 
LC> False commercials are presented as humor, and as such don't
LC> deserve any such public service announcement credit. 

	I enjoy the thought of requiring regularly scheduled 
parody. God help the one who feels the media is sincere. I have 
always felt that it was man's sense of humor that would save him 
from himself. It is the sincerest form of rejection. You don't 
have to accept the books that are thrown at you. You don't have 
to march with fools. You simply have to consider.

					----{ john williams }----

	< To be, is not to prove >

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