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From: rf@wu1.UUCP
Newsgroups: net.singles
Subject: Re: Advertising WRT (with respect to) who buys it? (Pretty girls and boxes of bolts.)
Message-ID: <320@wu1.UUCP>
Date: Wed, 31-Oct-84 13:29:59 EST
Article-I.D.: wu1.320
Posted: Wed Oct 31 13:29:59 1984
Date-Received: Sun, 4-Nov-84 05:06:27 EST
References: <4005@decwrl.UUCP>
Organization: Western Union Telegraph, Mahwah, NJ
Lines: 34

Lisa Chabot (dec-amber!chabot) writes:

  It seems to me (actually, it seems pretty easy for me to say, since
  I'm not) that if I were a man I'd be pretty insulted by the
  bikini-clad bait posing next to a box of bolts.  It's like saying:
  here you animal you--we know we can fool you into not thinking about
  the real quality of our product.

The picture of the pretty model is not there to get men to stop
thinking about the product.  Her picture's there to get a man's
friendly attention.

The first thing *any* advertiser must do is get the prospect to
read the ad.  Pictures of pretty models help.  Likewise, many
girly calendars are put out by auto-parts and plumbing
manufacturers.  It's not that the manufacturers are trying to
fool their customers into not thinking -- rather, they want to
keep their names in the customers' minds and doing little favors
for their customers (like giving them girly calendars) is a nice
way to do that.

The whole business of advertising -- the whole business of selling --
is a matter of convincing a customer that you're his friend.  Do that,
and your products will sell themselves.  This is why it's so very
important to return telephone calls and to be nice to customers
-- they've got to think of you as friends.

Shouldn't this discussion move to some other newsgroup?

				Randolph Fritz
UUCPnet:			{ihnp4,decvax}!philabs!wu1!rf

"Love's a kick at the darkness 'till it bleeds daylight."
		-- Bruce Cockburn, "Lovers in a Dangerous Time"