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From: ken@ihuxq.UUCP (ken perlow)
Newsgroups: net.singles
Subject: Re: Advertising WRT (with respect to) who buys it?
Message-ID: <1312@ihuxq.UUCP>
Date: Tue, 6-Nov-84 00:25:59 EST
Article-I.D.: ihuxq.1312
Posted: Tue Nov  6 00:25:59 1984
Date-Received: Wed, 7-Nov-84 06:32:58 EST
References: <4005@decwrl.UUCP>, <322@stcvax.UUCP>
Organization: AT&T Bell Labs, Naperville, IL
Lines: 30

--
This discussion of slick advertising and sex differences therein
reminds me of a social psychology experiment performed at Wisconsin
when I was in that department 12 years ago:

The study explored sex differences in perceptions of humor.  Both
male and female subjects were, well, subjected to a tape of a
comedian delivering a large number of jokes.  Some subjects heard
just the jokes, others heard the jokes with a laugh track.  There
were several laugh tracks, with different amounts of laughter for
different jokes, depending which one you got to hear.  The
subjects rated the funniness of the jokes (on some scale) as they
heard them.

The upshot of all this was that the female subjects rated jokes
followed by taped laughs much funnier than men did, and in proportion
to the intensity of laughter following a joke.  The experimenter
(Dr. Howard Leventhal) made no inferences about the reasons for this
difference, but his results were so statistically significant (F ratios
over 5000 if I remember right) that you could tell something happened
just by looking at the data sheets.  In a whole 3 years of graduate
work, that was the *only* social psych. experiment I ever saw that
produced results so obvious that statistical trickery was not necessary.
-- 
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