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From: dsi@unccvax.UUCP (Dataspan Inc)
Newsgroups: net.music
Subject: Re: Commercial Radio
Message-ID: <126@unccvax.UUCP>
Date: Mon, 21-Jan-85 15:05:59 EST
Article-I.D.: unccvax.126
Posted: Mon Jan 21 15:05:59 1985
Date-Received: Fri, 25-Jan-85 07:05:06 EST
References: <2639@dartvax.UUCP> <> <234@nmtvax.UUCP>, <267@terak.UUCP>
Organization: UNC-Charlotte
Lines: 30


     Yeah, but look at the dilution of the CHR audience. We have enough
FM stations for a small Bannana Republic in Charlotte, and although a
country station is first and a Urban Contemporary slid to third (only because
the # 3 mailed out a Million Dollar Prize Catalogue to every mailbox in the
TSA) the remaining 8 stations out of the top 10 are CHR, and all are FM. 

     The total audience adds up to about 51 % but no station has more than
about 6.9 %.  It must be really hard to go out and sell #7 (which is down
from # 4, the first FM CHR station, by 0.9 points) or #9, which has a 2.7.
But you won't see CHR stations leading markets much more. Broadcasting just
reported today that WGN is #1 in Chicago , urban contemporary WGCI #2,
and easy CHR WLOO #3. At SFO and DCA, news/talk is also #1 and urban contemp.
#2 in SFO ( I don't know about WKYS yet). Talk is #1 also in DTR, u.c.
#1 in Houston/Galveston, a/c in DFW, and easy at PHL.

     IF CHR IS SO DAMN GREAT, why isn't it winning in the big markets ?

(snif!) Well, Buffalo just lost their AOR station (WGRQ) to Barry Manilow,
and you can expect WMET @ ORD to follow suit as well soon. 

     Some person lambasted me last summer for having the unmitigated gall
to claim that excessive CHR causes audience dilution, listener fatigue, lower
cumes, and a lower rate card. I think the latest Arbitron evidence bears
this out in major markets. 

Send flames !  

dya