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From: merchant@dartvax.UUCP (Peter Merchant)
Newsgroups: net.music
Subject: Re: MTV Censorship
Message-ID: <2711@dartvax.UUCP>
Date: Tue, 22-Jan-85 13:16:11 EST
Article-I.D.: dartvax.2711
Posted: Tue Jan 22 13:16:11 1985
Date-Received: Fri, 25-Jan-85 21:31:08 EST
References: <2639@dartvax.UUCP> <> <234@nmtvax.UUCP>
Distribution: net
Organization: Dartmouth College, Hanover, NH
Lines: 38

> 
>      I hope that radio stations will consider the consequences of
> program changes very carefully.  Since when does an area need three
> top 40 stations in the same area (One can be found in the Modesto/
> Stockton area of California...)?  Whatever happened to a good old 
> ROCK (Boy George is not what I consider ROCK!) stations like WKRP?
> 
> 
>                                    Robert Kenyon
>                                    ...lanl!nmtvax!robert
> 
> 

Since when?

Well, New York has LOTS of top-40 stations.  Why?  Because, in theory,
top-40 music catches the broadest cross-section of the audience.  More
people listen to a top-40 station than might listen to an AOR or new
music station.  This is not ALWAYS true.  Once again, it depends on who
your audience is and how many of them there are.

Now, let's take your big city.  It has one million people.  Of these
one million people, let's say 75% of them listen to top-40.    Let's
say 25% listen to AOR.  

Now, then, you own a radio station.  You have to decide on a format.
There are two other radio stations in your market.  One of them is AOR.
The other is Top-40.  Now, if you decided to become an AOR station,
the best you could do is 25% of the market.  If you became a top-40
station, the best you could do is 75%!  And even if you just split the makret
evenly, you'd still have 37% of the market, which is better than
you could do with the AOR station!

So, you'd have two top-40 stations and one AOR station.
Simple, no?
--
"Your mouth says no, no, no                          Peter Merchant
 but your eyes say Yes, yes, yes!"