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From: gh@utai.UUCP (Graeme Hirst)
Newsgroups: net.consumers
Subject: Re: on misleading food labels
Message-ID: <351@utai.UUCP>
Date: Fri, 25-Jan-85 11:41:47 EST
Article-I.D.: utai.351
Posted: Fri Jan 25 11:41:47 1985
Date-Received: Fri, 25-Jan-85 12:41:59 EST
References: <4800002@hp-sdd.UUCP> <153@phri.UUCP>
Organization: CSRI, University of Toronto
Lines: 15

Another cute trick that I've seen in several different instances is the
expression "99% sugar-free" (or caffeine-free, or fat-free, etc.), suggesting
that the product contains only 1% as much sugar (caffeine, fat, etc.) as
its competitors.

Examining the label carefully ofen reveals that the product is actually 1%
sugar (or whatever) and 99% other things, which may be a perfectly ordinary
composition for the item -- in fact, in the case of caffeine, it may be a
*high* proportion of caffeine.

For example, milk is normally about 4% fat.  Milk with 1% fat might be
described as 99% fat-free, but only 75% of the fat has been removed.
-- 
\\\\   Graeme Hirst    University of Toronto	Computer Science Department
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