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From: psc@lzmi.UUCP (Paul S. R. Chisholm)
Newsgroups: net.micro.mac,net.micro.apple
Subject: Apple's 1985 Superbowl commercial
Message-ID: <314@lzmi.UUCP>
Date: Mon, 21-Jan-85 13:34:03 EST
Article-I.D.: lzmi.314
Posted: Mon Jan 21 13:34:03 1985
Date-Received: Wed, 23-Jan-85 07:21:43 EST
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<nibble> . . . <nibble> . . . <nibble> . . . <BYTE!>

One of the last commercials in Superbowl XIX was Apple Computer's
annual weird Superbowl ad.  The initial reaction of everyone who
wasn't expecting it was, "What the hell is *this* an ad for???"

It starts with a line of men and women, all wearing three piece suits,
trudging through dusty scrub to a depressingly played "Heigh ho,
heigh ho, it's off to work we go".  They're marching blindfolded,
each with his or her right hand on the preceding fellow's right
shoulder, up along a trail . . . and over a cliff, one by one.

The last one in line stops as the guy in front of him suddenly isn't
there.  He feels around in front of him, alarmed, as a voice-over
says:
	On January twenty-third, Apple will introduce the
	Macintosh Office.  You can look into it . . .
(The survivor lifts up a corner of his blindfold, looks down where
his predecessors went--)
	. . . or you can continue with business as usual.
(--and looks behind him, to see *another* line of businessmen,
walking blindfolded, in a line up the trail. . . .)
-- 
	-Paul S. R. Chisholm
	...!hogpd!pegasus!lzmi!psc         The above opinions are my own,
	...!cbosg!lzmi!psc                 and do not necessarily represent
	...!ucbvax!ihnp4!lznv!psc          those of anyone else.