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From: dht@druri.UUCP (Davis Tucker)
Newsgroups: net.wines
Subject: Re: Lone Star beer
Message-ID: <1047@druri.UUCP>
Date: Thu, 31-Jan-85 15:50:24 EST
Article-I.D.: druri.1047
Posted: Thu Jan 31 15:50:24 1985
Date-Received: Sat, 2-Feb-85 08:38:33 EST
References: <650@ccice5.UUCP>, <1253@ut-ngp.UUCP>
Organization: AT&T Information Systems Laboratories, Denver
Lines: 39

Lone Star Beer is owned by the same people who run the Olympia beer
company up in Washington and Oregon. Lone Star, based in San Antonio,
was bought out in 1976 or 1977. A sad date in the annals of small
breweries. They did very little advertising until 1979, when they
started a number of different campaigns, very unusual for a regional
brewery, even one as comparatively big as Lone Star. There were
three separate, distinct campaigns. 

One was the radio campaign, which featured Kinky Friedman and his
immortal line "Waitret! Gimme some fish ice cream anna chicken-fried
snake! Hey - an' while yer at it, howsabout gettin' me one a them
Lone Star longnecks..."

The other was the infamous "Giant Armadillo That Drinks Lone Star"
campaign, on television. These ads featured the brave men of the
Lone Star distibution system, delivering beer to the masses of
Texas even though there was a giant armadillo that had a fondness
for wasting beer trucks. These ads always ended with some character
saying that it was a small price to pay for the honor of distributing
"The National Beer Of Texas."

The last was a great series of posters by the famous "Armadillo" artist
Jim Franklin. They ranged from (of course) armadillos drinking Lone
Star, Lone Star longneck skyscrapers, Lone Star saguaro cactus, and
were all very well drawn. These posters were very widespread in the
icehouses (it would take too long to explain) of Texas, and various
other sundry spots.

I have to agree with the previous posting - Shiner is better. 
Especially Shiner Bock. Besides, it's such a cool little town
and has such a nice atmosphere at their brewery. Sigh. As far
as most of my old friends are concerned, Shiner is the National
Beer Of Texas, no matter how much money Olympia spends on telling
us the opposite.

Davis Tucker
AT&T Information Systems
Denver, CO