Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site persci.UUCP Path: utzoo!watmath!clyde!burl!ulysses!mhuxr!mhuxt!houxm!vax135!cornell!uw-beaver!tikal!cholula!persci!bill From: bill@persci.UUCP Newsgroups: net.singles Subject: Re: women in ads Message-ID: <148@persci.UUCP> Date: Thu, 11-Apr-85 10:33:09 EST Article-I.D.: persci.148 Posted: Thu Apr 11 10:33:09 1985 Date-Received: Sat, 13-Apr-85 03:40:55 EST References: <2342@mit-hermes.ARPA> <324@unc.UUCP> <1093@gloria.UUCP> Organization: Personal Scientific, Woodinville WA Lines: 24 > > [...] > > The advertising media doesn't tell us which women to desire. > > I've never seen an advertisement which said, > > "Hey you! This is what a beautiful woman looks like!" > > The advertisers FIRST find out which female image the public adores > > and THEN use it to sell the product. They would have no reason > > to try to sell the image of beauty as well. No profit in that. > [...] I can't believe that! Just look at the shining example Detroit presented a few years (decades?) back. They quit listening to what the customer wanted and started selling what they wanted to sell, AND THE PUBLIC WENT ALONG WITH IT!! (..and they still are..) Granted, they still take a little correction now and then, but they still push their images (car := sex, not transportation). As to the profit motive, why *not* hold up a difficult-to-obtain ideal, then present your product as the route to achieve that goal? Lots of money in that if you sell it successfully! Besides, I don't think that very many of the women presented in the ads are beautiful (but I always had my own standards...). -- Bill Swan (..uw-beaver!tikal!persci!bill) Live in Seattle! 100000000000 slugs couldn't be wrong!