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Path: utzoo!utcs!lsuc!pesnta!hplabs!hpisla!jayj
From: jayj@hpisla.UUCP (Jay Johannes)
Newsgroups: net.misc
Subject: Coke isn't it
Message-ID: <67200002@hpislb.UUCP>
Date: Thu, 2-May-85 18:43:00 EDT
Article-I.D.: hpislb.67200002
Posted: Thu May  2 18:43:00 1985
Date-Received: Mon, 6-May-85 12:25:01 EDT
References: <295@scgvaxd.UUCP>
Organization: HP Instrument Systems Lab - Loveland, CO
Lines: 21


 RE: New COKE formula.

 We were discussing this the other evening, and someone came up
 with an interesting thoery.

 Seems that COKE signed a contract in the early 1900s with their
 original distributors to sell their original formula for a fixed 
 price (a price cap). Since then inflation has really hit hard, and
 COKE has been actively buying distributors for the last few years
 to get rid of the contracts, and then reselling the distributorships
 at terms more lucrative to COKE.

 However, if they change the formula, then the agreement no longer applies.
 COKE can afford to lose market share, and still make larger profits. The only
 ones who lose are the consumers and the distributors.

 Some of this is verifiable, some is pure conjecture. Treat this as net.rumor.

 Jay Johannes
 Loveland, Colo.