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From: cjh@petsd.UUCP (Chris Henrich)
Newsgroups: net.nlang
Subject: Re: tuna fish
Message-ID: <502@petsd.UUCP>
Date: Thu, 25-Apr-85 14:06:24 EDT
Article-I.D.: petsd.502
Posted: Thu Apr 25 14:06:24 1985
Date-Received: Sun, 28-Apr-85 06:23:03 EDT
References: <311@rtech.ARPA>
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[]
	Bob McQueer asks about the origin of this story:
> ... The way I've heard it, when tuna was first
> introduced in the U.S., people were much more accustomed to canned
> salmon, which was also price competetive at the time.  To get people
> to buy tuna instead, one canner marketed it with a slogan like:
> 
> "Will not turn pink in the can"
> 
> which of course was literally a true statement, but was meant to imply
> that salmon did "turn pink", rather than being pink in the first place.
	The version I have read is that somebody had a good
many cans of salmon to sell, of a variety that tastes the same
but is white instead of pink.
	I think I read this in _Moving_Mountains:_The_Art_of_
Letting_People_See_it_Your_Way_. (Subtitle not quite exact.)
This is a good book on business presentations.

Regards,
Chris

--
Full-Name:  Christopher J. Henrich
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From vax135!cornell!uw-beaver!tektronix!hplabs!amdahl!rtech!bobm Wed Dec 31 19:00:00 1969
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From: bobm@rtech.ARPA (Bob Mcqueer)
Newsgroups: net.nlang
Subject: Re: tuna fish
Message-ID: <311@rtech.ARPA>
Date: Tue, 23-Apr-85 14:24:03 EST
Date-Received: Thu, 25-Apr-85 11:48:55 EST
References: <395@ihu1m.UUCP>
Organization: Relational Technology, Berkeley CA
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[]--

> I heard (I think from John Ciardi) that "tuna" was an advertising
> ploy, you know, like Greenland.  The fish was commonly known (and

I wonder if somebody could verify or refute I story I've heard concerning
tuna and advertising ploys.  The way I've heard it, when tuna was first
introduced in the U.S., people were much more accustomed to canned
salmon, which was also price competetive at the time.  To get people
to buy tuna instead, one canner marketed it with a slogan like:

"Will not turn pink in the can"

which of course was literally a true statement, but was meant to imply
that salmon did "turn pink", rather than being pink in the first place.

And I don't know why "tuna fish" instead of just "tuna" either.  If that's
a regionalism, as someone suggested, I think it has a rather wide
distribution.  I've heard it quite often in different parts of the country.


Bob McQueer
amdahl!rtech!bobm