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From: shp@crystal.UUCP
Newsgroups: net.followup
Subject: Re: The New COKE
Message-ID: <464@crystal.UUCP>
Date: Tue, 28-May-85 12:17:01 EDT
Article-I.D.: crystal.464
Posted: Tue May 28 12:17:01 1985
Date-Received: Thu, 30-May-85 02:38:19 EDT
References: <515@x.UUCP> <670@vortex.UUCP>
Organization: The Life Is A Rock Foundation
Lines: 17

> In a recent "Wall Street Journal" article regarding the COKE change,
> there were some interesting statements:
> 
> 1) In totally blind taste tests, even dedicated drinkers of one
>    brand or another were extremely inaccurate at identifying the
>    type of cola from taste.  In tests including Pepsi and Old/New Coke,
>    the results bobbled right around chance, with only a vanishingly
>    few people even correctly identifying what they had claimed was
>    their "favorite."
> 
	Okay, so how many people buy/drink the stuff "double-blind?" (think
    before you flame)  Fine, if you really buy the stuff objetively, but who
    does?  "Coke is Coke, a classic, etc... and now they've watered it...."
    Point is, it doesn't matter how it tastes, it's how the (potential)
    customers THINK it will taste, something which has been overlooked.

	=shp