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From: jeff@gatech.CSNET (Jeff Lee)
Newsgroups: net.followup
Subject: Re: The New COKE
Message-ID: <194@gatech.CSNET>
Date: Thu, 30-May-85 17:53:57 EDT
Article-I.D.: gatech.194
Posted: Thu May 30 17:53:57 1985
Date-Received: Fri, 31-May-85 05:47:47 EDT
References: <515@x.UUCP> <670@vortex.UUCP>
Organization: School of ICS, Georgia Institute of Technology, Atlanta
Lines: 25

> In a recent "Wall Street Journal" article regarding the COKE change,
> there were some interesting statements:
> 
> 1) In totally blind taste tests, even dedicated drinkers of one
>    brand or another were extremely inaccurate at identifying the
>    type of cola from taste.  In tests including Pepsi and Old/New Coke,
>    the results bobbled right around chance, with only a vanishingly
>    few people even correctly identifying what they had claimed was
>    their "favorite."

I think that this is an important point. A lot of the popularity of the
different colas may be the perceived differences. As such, with Coke
making it public that they are going to change the formula, people may
get turned off of the new stuff simply because it isn't the forever
unchanging Coke that they have known all their lives. I think their
marketing people are going to be shot at dawn after the new sales
figures come out.

It's easy for me to talk about perceived differences... I don't
drink colas. Give me water any day.....

-- 
Jeff Lee
CSNet:	Jeff @ GATech		ARPA:	Jeff%GATech.CSNet @ CSNet-Relay.ARPA
uucp:	...!{akgua,allegra,hplabs,ihnp4,linus,seismo,ulysses}!gatech!jeff