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Path: utzoo!linus!philabs!cmcl2!seismo!harvard!gcc-bill!brad
From: brad@gcc-bill.ARPA (Brad Parker)
Newsgroups: net.micro.mac
Subject: Re: Mac Price
Message-ID: <262@gcc-bill.ARPA>
Date: Fri, 31-May-85 10:30:19 EDT
Article-I.D.: gcc-bill.262
Posted: Fri May 31 10:30:19 1985
Date-Received: Sat, 1-Jun-85 13:31:02 EDT
References: <3193@dartvax.UUCP>
Reply-To: brad@gcc-bill.UUCP (Brad Parker)
Distribution: na
Organization: General Computer Company, Cambridge Ma (Home of the HyperDrive)
Lines: 21

In article <3193@dartvax.UUCP> stevel@dartvax.UUCP (Steve Ligett) writes:
>> ... I suspect that MAC's suggested retail price is
>> about three times the cost of manufacture....
>If the list price of the Mac is still $2200, I'd guess that's
>about 4 to 5 times the manufacturing cost.  I doubt they spend
>over $500 to build one.
>Steve Ligett  CSNET:stevel@dartmouth...

Spend some time studying any reasonable manufacturing/customer support
organization, look into the cost of advertising today and then price a few
high paid engineers (the kind you need to do a really good job). The 4
to 5 times markup becomes the only way you can stay in business (to say
nothing of making a profit).

-- 

J Bradford Parker
uucp: seismo!harvard!gcc-bill!brad

"She said you know how to spell AUDACIOUSLY? I could tell I was in love...
You want to go to heaven? or would you rather not be saved?" - Lloyd Coal