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From: gordonl@microsoft.UUCP (Gordon Letwin)
Newsgroups: net.sf-lovers,net.books
Subject: support for cover blurbs
Message-ID: <8748@microsoft.UUCP>
Date: Sun, 2-Jun-85 14:29:02 EDT
Article-I.D.: microsof.8748
Posted: Sun Jun  2 14:29:02 1985
Date-Received: Tue, 4-Jun-85 00:20:26 EDT
Organization: Microsoft Corporation
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Xref: linus net.sf-lovers:6770 net.books:1794


   Its true that cover blurbs are an annoyance because they tend to be
either inaccurate and/or spoilers.  However, you have to admire the
talent (sometimes) put into these things - in two short paragraphs
they're supposed to "hook" everyone that reads them..

   This reminds me of an old issue of MAD magazine, where an
interviewer is touring a publishing house.  The president stops
outside a door and says, "and in here is our most creative writer!"
It turns out to be the guy that writes the cover blurbs...

   The blurb the guy was currently working on was for an economics
textbook:

	"What strange law did Gresham force his women to obey?"


("gresham's law" (sp) is some principle of economics...)



    Gordon Letwin