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From: oyster@uwmacc.UUCP (Vicious Oyster)
Newsgroups: net.wines
Subject: Re: The "Women want light beer" fallacy
Message-ID: <1180@uwmacc.UUCP>
Date: Mon, 3-Jun-85 11:42:22 EDT
Article-I.D.: uwmacc.1180
Posted: Mon Jun  3 11:42:22 1985
Date-Received: Tue, 4-Jun-85 07:59:32 EDT
References: <1231@opus.UUCP>
Reply-To: oyster@uwmacc.UUCP (Vicious oyster)
Distribution: net
Organization: UWisconsin-Madison Academic Comp Center
Lines: 30

In article <1231@opus.UUCP> rcd@opus.UUCP (Dick Dunn) writes:
>There seems to be an idea generated within the brewing industry,
>specifically, the mega-breweries of the U.S., that one of the reasons for
>the ever-lighter taste of mainstream (sic) beers is to please the palates
>of women.  The brewing industry apparently believes that women are such
>dainty beings that they can't handle the taste of a full-flavored beer.
>
>I can find two possible interpretations of why the brewing industry wants
>to feed women (and thus, all of us) the ludicrously light, underhopped
>beers they're making today.  I don't much like either one:
>	- A stupid stereotype of women's tastes.
>	- A ruse to allow them to save money.  (Hops and malt are
>	  expensive; water is cheap.)
>
>-- 
>Dick Dunn	{hao,ucbvax,allegra}!nbires!rcd		(303)444-5710 x3086

   The reason all the women (and men) I know who drink light beers do it is
because they like beer, but don't like the calories.  (If you're reading
this, Kernel Sicherman, I'm sorry for making yet another invalid "is"
statement.)  They all enjoy more "robust" beers, but when they know they
will be having more than one or two, the extra calories start getting
worrisome.

-- 
 - joel "vo" plutchak
{allegra,ihnp4,seismo}!uwvax!uwmacc!oyster

"Take what I say in a different way and it's easy to say that this is
all confusion."