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From: ron@brl-tgr.ARPA (Ron Natalie <ron>)
Newsgroups: net.flame
Subject: Re: The "New" Coke
Message-ID: <11239@brl-tgr.ARPA>
Date: Thu, 6-Jun-85 17:41:32 EDT
Article-I.D.: brl-tgr.11239
Posted: Thu Jun  6 17:41:32 1985
Date-Received: Sun, 9-Jun-85 01:19:28 EDT
References: <721@umn-cs.UUCP> <665@abnji.UUCP> <41@gpp1.UUCP>
Organization: Ballistic Research Lab
Lines: 17

> A lot of people are rushing out to try it.  Even some Pepsi
> drinkers are trying it.  They're selling a LOT of it, even
> though people are bitching and screaming about it.  Some
> guy in Seattle has even spent $30K of his own money launching
> a campaign to bring back the old formula.  As soon as the
> ROAR becomes loud enough, they'll go back to the old formula.
> 
> Then they'll sell a LOT of that stuff too.....
> 
>                               ----Joe Maybee
This is probably the same phenomenon as the productivity improvement.
Someone found that switching the lighting in the office caused a 30%
increase in productivity.  Six months later switching it back to the
way it was before also showed a 30% increase.  Seems that what you
do isn't as important as how often you change things.

-Ron