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From: moriarty@fluke.UUCP (Jeff Meyer)
Newsgroups: net.micro.mac,net.micro,net.jokes,net.flame
Subject: Apple's New Image
Message-ID: <687@vax2.fluke.UUCP>
Date: Wed, 5-Jun-85 17:25:55 EDT
Article-I.D.: vax2.687
Posted: Wed Jun  5 17:25:55 1985
Date-Received: Thu, 6-Jun-85 06:36:06 EDT
References: <2784@nsc.UUCP> <1030033@acf4.UUCP>
Organization: John Fluke Mfg. Co., Inc., Everett, WA
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Xref: watmath net.micro.mac:1602 net.micro:10681 net.jokes:12599 net.flame:10311

In article <1030033@acf4.UUCP> tsc2597@acf4.UUCP (Sam Chin) writes:
>[...]Apple is seeking new talent
>and has hired a new director of marketing for ts Apple II.  He is Michael
>K.  Lorelli, formerly a marketeer with International Playtex Inc's tampon
>group (seriously!).

This should bring about some rather interesting changes in advertising
styles, to wit:

    Mainframe protection from a maxi-processor.
    
    Software protection you can trust.
    

Other changes will be a counterparts to IBM's Charlie Chaplin, namely Cathy
Rigby & Brenda Vaccaro.  Also, new cover art for the Apple IIc has been
commisioned to stress portability -- paintings of women in nighties running
along a beach with a IIc in one hand.

However, the culmination of this new idealogy will occur in two years, when
Apple plans to come out with the ultimate in engineering and marketing
sophistication: a disposable Macintosh, packed in a cardboard tube.  A
notice will be printed on the side of the box warning not to attempt
flushing it down the toilet in areas with low water pressure.

--------

Oh, dear, I bet I get flamed for this....

                        "When in doubt, tell the truth."
                                                Mark Twain
                        "When in doubt, book 'em."
                                                Steve McGarret, Five-O

					Moriarty, aka Jeff Meyer
					John Fluke Mfg. Co., Inc.
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