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Path: utzoo!utcsri!utai!indra
From: indra@utai.UUCP (Indra Laksono)
Newsgroups: net.micro
Subject: Re: Base price for popular micros
Message-ID: <571@utai.UUCP>
Date: Tue, 18-Jun-85 00:10:47 EDT
Article-I.D.: utai.571
Posted: Tue Jun 18 00:10:47 1985
Date-Received: Tue, 18-Jun-85 01:58:36 EDT
References: <5864@ucla-cs.ARPA>, <705@wlcrjs.UUCP> <1464@ecsvax.UUCP>
Organization: CSRI, University of Toronto
Lines: 29

D Gary Grady writes :
> Far be it from me to run to the defense of Apple, but it's interesting
> what an unrealistic picture of business most of us have.  Saying that it
> costs Apple $200 to make a Mac makes it seem that Apple is really
> ripping off the public.  But the fact is that this figure probably
> doesn't reflect fixed costs (as someone else has pointed out), and those
> costs can be considerable.  If anyone thinks Apple is really stealing
> from people, take a look at their profitability (and layoffs) of late.
> -- 

I suspect the profitability (or lack of) is due to unexpected drop in sales
of micro (ok, now give me an mba) in general.  It probably cost a lot more
in advertising than actual physical costs.  So, Apple has elected to go to
this orgy(?) of advertising (remember NewsWeek?). Someone has to pay for it,
pure and simple.  Which brings me to my main point :  reading the computer
ads from big blue and apple, you'd think that you'd have to have a micro to
be human.

Possible line :  Do you want your child to grow up to be a rock-star?  No?
Then buy him the newest super-duper quad CPU FRUITCAKE.  After all, you
don't want to have to listen to 'I Wanna Rock' all the time, do you?

What happened to ethics?

-Ooops, I swear I won't do it again.



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