Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.2 (Tek) 9/28/84 based on 9/17/84; site orca.UUCP
Path: utzoo!watmath!clyde!burl!ulysses!gamma!epsilon!zeta!sabre!bellcore!decvax!tektronix!orca!andrew
From: andrew@orca.UUCP (Andrew Klossner)
Newsgroups: net.misc
Subject: Re: Is there a new Diet Coke?
Message-ID: <1559@orca.UUCP>
Date: Sat, 8-Jun-85 18:37:43 EDT
Article-I.D.: orca.1559
Posted: Sat Jun  8 18:37:43 1985
Date-Received: Tue, 11-Jun-85 03:46:05 EDT
References: <359@moncol.UUCP>
Organization: Tektronix, Wilsonville OR
Lines: 30

> Has anyone seen either Diet Coke or caffeine-free Diet Coke which uses the
> new Coke formula yet? I have seen regular and caffeine-free regular Coke
> with the new formula, but not the diet counterparts.

I believe, based on educated guesswork, that Diet Coke has *always*
used the New Coke formula.  Here's why.

For years I have disliked regular Coke.  (No flames, please; I was
perfectly happy having it on the market, I just bought Pepsi instead.)
Several months ago I tried Diet Coke while on vacation (there was
nothing better available), and was surprised by how much I liked it.  I
assumed that my taste had changed.

When New Coke hit, my family was buying Diet Coke about as often as
Diet Pepsi.  Then we bought one can each of non-diet Old Coke and New
Coke, and tried our own taste test with Old Coke, New Coke, and Diet
Coke.

Surprise: Diet Coke tastes just like New Coke.  (To me, anyway.)  And
my tastes haven't changed, I still dislike Old Coke.

Here's additional support for this theory.  The press accounts of New
Coke development said that they were taste-testing new formulas as part
of the process of developing Diet Coke.  They hit upon one that gained
widespread acceptance.  It makes sense to me that the same successful
formula that became Diet Coke also (by changing saccharin, later
aspartame, to corn syrup) became New Coke.

  -=- Andrew Klossner   (decvax!tektronix!orca!andrew)       [UUCP]
                        (orca!andrew.tektronix@csnet-relay)  [ARPA]